Privacy policy
Last updated: 4 February, 2026
This Privacy Policy explains how The House Life (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from www.thehouselife.com (the “Site”), or otherwise interact with us (collectively, the “Services”).
When we refer to “you” or “your”, we mean any user of the Services, including visitors, customers, or anyone whose personal information we collect in accordance with this policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational reasons. Any updates will be posted on this page with the revised “Last updated” date.
How We Collect and Use Your Personal Information
We collect personal information to operate our store, fulfill orders, communicate with you, and improve our Services. The type of information we collect depends on how you interact with our Site.
In addition to the specific uses listed below, we may use your information to:
- Communicate with you
- Provide and improve our Services
- Comply with legal obligations
- Prevent fraud and misuse
- Protect our business and customers
What Personal Information We Collect
Information You Provide Directly
When you interact with our Services, you may provide us with:
- Contact details such as your name, address, email address, and phone number
- Order information including billing and shipping address, payment confirmation, and order details
- Customer support information when you contact us by email or other channels
You may choose not to provide certain information, but this may limit your ability to use some features of the Services.
Information Collected Automatically
When you visit our Site, we may automatically collect certain information about your device and usage, including:
- IP address
- Browser and device information
- Pages viewed and interactions with the Site
This information may be collected using cookies and similar technologies (including pixels, web beacons, SDKs and session-replay/recording tools) to help us understand how our Site is used, improve performance and usability, and prevent fraud. Where required by law, we only use non-essential cookies/recordings after you have given consent via our cookie banner/settings.
Microsoft Clarity (heatmaps & session recordings)
We use Microsoft Clarity to better understand how visitors use our Site through heatmaps and session recordings (replays). Clarity may collect usage data such as pages viewed, scrolling, clicks, and technical details (e.g., device/browser information and IP address). We use this information to improve the Site, troubleshoot issues, and optimize the customer experience.
Please avoid entering sensitive information (e.g., full payment card details) into free-text fields on the Site. We do not intentionally use Clarity to collect sensitive personal information.
Google (Analytics & Advertising)
We may use Google services such as Google Analytics and/or Google Ads (via Google Tag Manager) to measure website performance, understand visitor interactions, and (where enabled) to deliver and measure advertising.
Google may collect and process information about your device and use of the Site (including cookies/advertising identifiers, IP address, and event data). Learn more about how Google uses information from sites or apps that use its services: https://policies.google.com/technologies/partner-sites
If we use Google advertising features (e.g., remarketing), third-party vendors, including Google, may use cookies to serve ads based on a user’s prior visits to this website or other websites. You can manage or opt out of personalized ads via Google Ads Settings: https://myadcenter.google.com/
Information from Third Parties
We may receive information about you from third-party vendors and service providers, such as:
- Shopify, which powers our online store
- Payment providers, who process payments securely
- Analytics providers that help us understand site usage and improve the Services
-
Advertising/marketing partners (where used) that help measure and improve the relevance of our marketing
Any information we obtain from third parties is handled in accordance with this Privacy Policy.
How We Use Your Personal Information
Providing Our Services
We use your personal information to:
- Process payments and fulfill orders
- Arrange shipping and handle returns
- Communicate with you about your order or account
- Provide customer support
Marketing and Advertising
With your consent where required, we may use your information to send you marketing emails or show you relevant advertisements. You can opt out of marketing communications at any time.
Security and Fraud Prevention
Your information may be used to detect, prevent, or investigate fraudulent or unauthorized activity and to keep our Services secure.
Cookies
We use cookies and similar technologies to operate and improve our Site, remember preferences, analyze traffic, and support security. Some cookies are strictly necessary for the Site to function; others are analytics and marketing cookies.
Microsoft Clarity cookies: When enabled, Microsoft Clarity may set cookies such as _clck (stores a user ID/preferences for this site) and _clsk (links multiple page views into a single session recording), and may also use CLID (identifies when Clarity first saw this user on any site using Clarity).
Google cookies/identifiers: When enabled, Google (e.g., Analytics/Ads) may set or read cookies or similar identifiers for measurement and (where applicable) advertising/remarketing, based on your consent choices in the cookie banner.
Cookie choices: You can manage your cookie preferences via our cookie banner/settings (where available) and you can also manage or disable cookies through your browser settings. Please note that disabling cookies may affect how the Site functions.
More information about Shopify cookies can be found here: https://www.shopify.com/legal/cookies
How We Share Personal Information
We may share your personal information with third parties only when necessary, including:
- Service providers such as payment processors, shipping partners, and IT/hosting providers (to operate the store and fulfill orders)
- Analytics providers (including Microsoft Clarity) to help us understand Site usage and improve the Services
-
Marketing/advertising partners (where used) to measure performance and, where permitted, show relevant ads
• Authorities where required by law
No sale of personal information: We do not sell your personal information for money. We may share limited data with service providers and (where applicable) analytics/marketing partners to operate, measure, and improve our Services and marketing.
Third-Party Websites
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies separately.
Children’s Information
Our Services are not intended for children. You must be the age of majority in your country to purchase. We do not knowingly collect personal data from individuals under 16.
Data Security and Retention
We take reasonable measures to protect your personal information. However, no method of transmission or storage is completely secure.
We retain personal information only as long as necessary for the purposes described in this policy (e.g., fulfilling orders, providing support, complying with legal obligations, and resolving disputes). For Microsoft Clarity, session recordings are typically retained for up to 30 days, while heatmaps and labeled/favorited session data may be retained longer (up to 13 months), unless deleted earlier.
Your Rights
If you have a complaint about how we handle your personal information, please contact us first using the details below. If you are in the EEA/UK, you may also have the right to lodge a complaint with your local data protection authority.
Depending on your location, you may have rights regarding your personal information, including:
- Accessing your data
- Requesting correction or deletion
- Restricting or objecting to processing
- Withdrawing consent
To exercise your rights, please contact us using the details below.
International Transfers
Your information may be processed outside your country of residence, including in countries where our service providers operate. We take steps to ensure appropriate safeguards are in place.
Contact Information
Email: [email protected]
Phone: +44 7897 036391
Store Name: The House Life
Warehouse address: Unit 11, Linford Street Business Estate, Linford Street, London, SW8 4UN, United Kingdom
Customer Service hours: Monday to Friday, 8:00 AM – 5:00 PM (GMT)
Saturday – Sunday: Closed
We aim to respond within 1-2 business days.
Business name: DigitalSoothing
KVK Number: 85759562
Business address: Fugelweide 4a, 9254 GP, Hurdegaryp, The Netherlands